Daily Spark App Prototype
All consuming content App
Overview
I was tasked with the challenge of creating a unified content app for Dotdash Meredith, focusing on compiling a wide array of content types like videos, social media, how-to guides, and recipes, all within a tight two-week deadline. My role involved using Figma to design the app, which required putting together a unified layout for 16 different pages based on a predefined concept with specific sections. To optimize the design workflow and ensure a consistent user experience across the app, I made extensive use of Figma components for the reusability of content and design elements. This method not only made the design process more efficient but also guaranteed a cohesive look and feel throughout the app. I conducted a detailed analysis of our existing website performance and leveraged industry best practices to guide the design decisions within this limited timeframe.
Conclusion
The app prototype not only demonstrated its effectiveness as a crucial asset for securing additional development funds but also highlighted areas for refinement. It confirmed the feasibility of consolidating Dotdash Meredith's diverse content into a singular platform, reinforcing the strategic advantage of a user-focused design in crafting an engaging and unified digital ecosystem.
Background
ROLE:
Designer
TIMELINE:
2 weeks
TOOLS USED:
Figma / Photoshop
People App Prototype
We are a People’s People App
Overview
In the evolution of the Daily Spark App Prototype, we strategically shifted focus from launching a new brand to capitalizing on an established one that already had a strong connection with our target content and audience. We chose the People App as our base, concentrating on updating its look and customizing the content to match our new vision. This strategy enabled us to leverage the existing brand's familiarity and trust, facilitating a more seamless introduction of our updated content strategy to the audience.
Conclusion
Following the completion of the People App prototype, we shifted our focus towards transforming the concept into reality. This next phase involved assembling a dedicated team equipped with the necessary skills to bring the project to life, including app developers and project managers. Their primary goal is to ensure that the project transitions smoothly from conceptualization to execution, setting a solid groundwork for the app's development and eventual launch.
Background
ROLE:
Designer
TIMELINE:
3 weeks
TOOLS USED:
Figma / Photoshop