Gerber Life Insurance Package for Investopedia

Client: Gerber Life Insurance
Role: Art Director
Deliverables: 14 custom illustrations (1 spotlight + 13 editorial)
Platform: Investopedia

Project Overview

I art directed a branded editorial spotlight in partnership with Gerber Life Insurance, published on Investopedia. The goal: educate families on life insurance while driving ad engagement with Gerber's display placements.

Working with illustrator Joules Garcia, I delivered 14 illustrations:

• 1 spotlight image for the package landing page

• 13 editorial illustrations, each tailored to article content

The illustrations supported readability, enhanced trust, and created a cohesive branded experience across the full content package.

The Challenge

Targeting millennial families, the project needed to make life insurance approachable and easy to understand—while encouraging interaction with Gerber’s on-page ads.

Challenges included:

• Simplifying complex topics without losing credibility

• Aligning with both Investopedia’s editorial tone and Gerber’s brand

• Creating a consistent visual system across 13 unique articles

• Tight deadline with 3 weeks

The main KPI was click-throughs on Gerber’s display ads, measured against engagement and time on page.

The Concept

I created a custom color system blending Investopedia’s brand palette with tones that matched Gerber’s soft, family-friendly feel.

The visual style was inspired by inprint and risograph aesthetics—using fine lines, textures, and dot patterns to give the illustrations a subtle, tactile quality. This added visual warmth without distracting from the content.

The result: clear, cohesive visuals that humanized financial content and supported performance goals by keeping readers engaged and in the experience longer.

Check out the finished project here!