Animating Brand Identity: 3D Motion Enhancement

For the Dotdash Meredith Visual Asset Team (VAT), I enhanced the existing logos by incorporating 3D motion, aligning with the dynamic and creative nature of the team. VAT collaborates with illustrators, designers, and photographers across Dotdash Meredith brands to produce diverse visual content.

I wanted to take the existing branding towards motion and dimensionality. The logo can now be used as openers to presentations and team branding. To the right is the existing branding that uses Dotdash branding with the red dot as a branding mark.

To the bottom, is the VAT branding with motion and seen from a 3d perspective.