Roles: Art Director

ETrade Investments Package for Investopedia

Client: E*TRADE
Role: Art Director
Deliverables: 14 illustrations (1 hero, 1 footer, 12 editorial)
Illustrator: Michela Buttignol
Platform: Investopedia

Project Overview

This sponsored editorial package was developed with ETRADE to drive engagement from readers exploring advanced investing strategies. The goal was to increase visibility and clicks on ETRADE ads running across the content.

I art directed a set of 14 illustrations with Michela Buttignol:

  • 1 hero image (top of article)

  • 1 footer image (end of article)

  • 12 editorial illustrations (one per section)

Each visual reinforced the article’s key themes while creating a consistent, branded user experience that supported the campaign’s ad performance goals.

The Challenge

Audience: Intermediate investors ready to level up

  • Goal: Support ad engagement without overwhelming editorial tone

  • KPI: Drive clicks on E*TRADE’s embedded display ads

  • Need: A cohesive, visually rich package that aligned with Investopedia’s style and E*TRADE’s brand

The Concept

I directed a unified photo-collage style—grounded, analog, and data-driven.

Design direction focused on:

  • Tactile textures (grid paper, paper cutouts)

  • Financial symbolism (charts, hands, currency)

  • Movement and momentum through form and layout

The result: editorial illustrations that elevated the story while supporting E*TRADE’s performance goals through thoughtful visual storytelling.

Click here to check out the package and the illustrations!